Organic Ranking & Reach (SEO)
Grow your digital reach naturally by channeling the expertise of your organization’s thought leaders to create and amplify unique, keyword-dense stories and expert advice with your target audience.
Using behavioral science and competitor analysis, we start with creating an organic growth strategy of carefully selected keywords.
We then build awareness of your brand around those keywords with a consistent stream of conversion-focused content.
Your investment in organic content is tracked via your Keyword Ranking and Reach report, delivered to your inbox every month.
Organic Keyword Strategy
A keyword strategy is useless if it doesn’t align with your audience's search behavior and must be positioned to outrank your specific competitor landscape. We use behavioral science and competitor analysis to reverse engineer and document an organic keyword strategy to grow your awareness through genuine storytelling and expert advice.
Stories & Expert Advice Straight from your Leaders to your Audience
The Goal
The most effective organic growth comes through genuine stories and expert advice. Audiences crave authenticity, so we channel your industry experts (your C-Suite leadership) to deliver their unique perspective directly to your audience through ghostwriting. Rarely do audiences hear directly from leaders in your position, our job is to help make that easy for you and reality for them.
The Plan
We schedule a monthly thirty-minute interview between your C-Suite and our writer to outline a relevant industry topic. That content is used to build an article and related social media content that brings value to your audience and conversion for you. This builds trust with your audience while showcasing the unique selling proposition that sets your organization apart.
Ranking & Reach Monitoring
Tracking your growth strategy’s effectiveness is accomplished with monthly Keyword Ranking and Reach reports. This report is delivered monthly directly into your inbox with clear insight into search engine results page (SERP) visibility, keywords search ranking movement, and current ranking against competitors.